Privacy policy

Privacy Policy

Last updated: January 7, 2026

Heliora (“Heliora,” “we,” “us,” or “our”) operates this website and online store (the “Services”) to provide customers with a curated shopping experience. Our store is powered by Shopify, which enables us to sell products and process payments.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual. It does not include information that has been anonymized or de-identified.

Depending on how you interact with our Services and as permitted by law, we may collect the following categories of personal information:

Information You Provide Directly

  • Contact Information: name, billing address, shipping address, email address, phone number

  • Payment Information: payment method, transaction details, and payment confirmations (processed securely by Shopify and its payment processors; we do not store full payment card numbers)

  • Account Information: username, password, preferences, and settings

  • Customer Communications: inquiries, emails, chat messages, and support requests

Information Collected Automatically

  • Device & Technical Data: IP address, browser type, device identifiers, operating system

  • Usage Data: pages viewed, products viewed, cart activity, timestamps, referring URLs

  • Cookies & Similar Technologies: used for functionality, analytics, advertising, and personalization

Transactional Information

  • Items viewed, added to cart, purchased, returned, exchanged, or canceled

  • Order history and fulfillment details

2. Sources of Personal Information

We collect personal information from:

  • You directly when you interact with our Services

  • Automatically through your use of the Services

  • Shopify and service providers acting on our behalf

  • Third-party partners where permitted by law

3. How We Use Personal Information

We use personal information for the following lawful business purposes:

Providing and Improving the Services

  • Process payments and fulfill orders

  • Manage accounts and customer preferences

  • Arrange shipping, returns, and exchanges

  • Provide customer support

  • Improve functionality, performance, and user experience

Marketing and Advertising

  • Send promotional communications (email, SMS, postal mail where permitted)

  • Display personalized or interest-based advertising

  • Measure advertising effectiveness

You may opt out of marketing communications at any time.

Security and Fraud Prevention

  • Authenticate users

  • Prevent fraudulent, illegal, or malicious activity

  • Protect the integrity of our Services

Legal and Compliance Purposes

  • Comply with applicable laws and regulations

  • Respond to lawful requests from authorities

  • Enforce our Terms of Service and policies

4. How We Share Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify, which hosts our store and processes transactions

  • With service providers (e.g., payment processors, shipping carriers, analytics providers, IT and customer support vendors)

  • With marketing and advertising partners, including for interest-based advertising

  • With affiliates within our corporate group

  • In connection with a business transaction, such as a merger, sale, or bankruptcy

  • To comply with legal obligations or protect our rights and users

Depending on your location, you may have the right to opt out of certain data sharing for targeted advertising.

5. Relationship With Shopify

Our Services are hosted by Shopify Inc. Shopify processes personal information to provide and improve its services for merchants and customers.

Shopify may use information collected from your interactions with our store and other merchants to provide enhanced features, including analytics and personalized advertising. In these cases, Shopify acts as an independent data controller.

To learn more, visit:

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Essential site functionality

  • Analytics and performance

  • Marketing and advertising

You may control cookies through your browser settings. Where required by law, consent mechanisms will be provided.

We recognize Global Privacy Control (GPC) signals where legally required. We do not respond to other “Do Not Track” signals.

7. Third-Party Websites

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

8. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children under 16 years of age.

If you believe a child has provided us with personal information, please contact us to request deletion.

9. Data Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

10. Your Privacy Rights

Depending on your jurisdiction (including the U.S., EU, UK, and Canada), you may have the right to:

  • Access personal information

  • Request correction of inaccurate data

  • Request deletion

  • Request data portability

  • Opt out of sale or sharing for targeted advertising

  • Withdraw consent where applicable

We will not discriminate against you for exercising your rights.

Requests may require identity verification. Authorized agents may submit requests with proper documentation.

11. International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.

For transfers from the EEA or UK, we rely on approved safeguards such as Standard Contractual Clauses, unless the destination country is deemed adequate.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date and additional notice where required by law.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

📧 Heliorashop@gmail.com